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Shantelle Nagarajan
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Private View by AKQA Dubai’s Richa Rai

Shantelle Nagarajan
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AKQA Dubai's Richa Rai shares her thoughts on selected 'Work' campaigns for Campaign Middle East's Private View in June.

Richa RaiPrivate View by Richa Rai, Account Director, AKQA Dubai.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from May is by Richa Rai, Account Director, AKQA Dubai.

talabat x Kitopi: See, Eat, Repeat!
Kitopi’s shift from a back-end cloud kitchen to a consumer-facing brand was done with clarity and simplicity. The ‘See, Eat, Repeat’ message was catchy and consistent, especially across OOH and influencer content.
It made the offering easy to grasp and remember.
One thing that could’ve added more value would be integrating QR codes or clearer digital extensions to bridge aware


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Tags:AKQAopinionPrivate ViewreviewsRicha Rai
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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