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Shantelle Nagarajan

posted on Jul. 02, 2025 at 2:58 pm

Mercedes-Benz Cars ME restructures leadership to strengthen marketing

Shantelle Nagarajan

posted on Jul. 02, 2025 at 2:58 pm

Among the appointments, Bonnie Al-Fakhri joins as Head of Marketing & Communications at Mercedes-Benz Cars Middle East.

Mercedes-Benz Cars

From left: Bonnie Al-Fakhri, Head of Marketing & Communications, Mercedes-Benz Cars Middle East; Pablo Souto, Director of Network Development & Online-to-Offline, Mercedes-Benz Cars Middle East.

Mercedes-Benz Cars Middle East (MBCME) has restructured its leadership bench in an effort to emphasise the region’s strategic importance as a hub for Mercedes-Benz General Distributor (MBGD) markets across Central Eastern Europe, Latin America, and Southeast Asia.

This transition amplifies MBGD’s global expansion by streamlining operations across more than 100 markets under a unified ecosystem, while fostering collaboration that accelerates innovation to deliver an exceptional customer experience and brand excellence across the network.

Led by Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East and Head of MBGD, the leadership team will drive this transformation forward

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Tags:appointments Bonnie Al-Fakhri Director of Network Development & Online-to-Offline Head of marketing communications Karsten Klauenberg Mercedes-Benz Cars Middle East Mercedes-Benz General Distributor Michael Stroband Pablo Souto

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.