Prism Digital, Dubai-based influencer marketing agency, has announced that it has won the influencer marketing mandate for Indian star Shah Rukh Khan’s Abu Dhabi Knight Riders which is a part of the International League T20. The agency will manage all the social media, influencer marketing and engagement aspects of the event and the cricket franchises in the ILT20.
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Abu Dhabi Knight Riders, owned by The Knight Riders Group is competing in the UAE’s first T20 cricket league, the International League T20, also known as the ILT20, is the UAE’s professional-level Twenty20 Cricket League. The inaugural edition of which is taking place in the UAE.
The ILT20 has obtained a multi-year ICC approval and the inaugural edition is featuring 84 international and associate cricket stars, as well as 24 local players from the UAE. It follows a 34-match competition being hosted at cricket grounds located in Dubai, Abu Dhabi, and Sharjah.
Prism Digital, being the influencer marketing partner of ADKR will manage all the social media influencer interactions, the outreach, community management, as well as the engagement and monitoring of the performance of every post shared by the influencers from every event that the ADKR team is participating in as a part of the league.
Commenting on the partnership, Lovetto Nazareth, managing director of Prism Digital said, “We are thrilled to have been chosen as the influencer marketing partner for Abu Dhabi Knight Riders, a team at the forefront of the exciting new T20 cricket league in the UAE. This partnership is a testament to our expertise and success in creating impactful and effective influencer campaigns for sporting and musical events, F&B, FMCG, Educational, Medical and Lifestyle brands. We are looking forward to helping Abu Dhabi Knight Riders reach new heights both on social media and on the cricket pitch.”