UM MENAT promotes Nayan Joshi to digital & innovation director

UM has announced the promotion of Nayan Joshi from associate digital director to digital & innovation director.

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In his new role, Joshi will be responsible for building strategic insights and opportunities across key innovation territories for clients’ business and marketing efforts, primarily centered around web 3.0, from AR/VR, Gaming, NFTs and the Metaverse. He will be an advocate and thought leader for technology & innovation for UM within the market and lead in cultivating an innovation led culture within the agency.

I thrive on changes, unknowns, and risks. Over time, I’ve had the opportunity to demonstrate how innovation is transformative for our industry, and I’m grateful to the management team at UM for building a platform where we can work towards expanding the strategic edge within web 3.0 technologies to drive this agenda forward. There’s a new wave coming, and while this reality is taking shape quietly, I’m here to preempt ways to avoid the cost of inaction today for our brands.” said Joshi

“Our clients are increasingly looking to us for consulting led guidance in decision making in the media futures space. With a proven track record of driving digital transformations and delivering award winning work, Joshi is no stranger to being at the forefront of innovation. His unwavering resilience and passion for pushing boundaries will position UM to unlock unrivalled solutions for clients, that deliver meaningful consumer connections,” said, Maria Poulton, managing director, UM UAE.