By Darko Bosiljčić, business operations director, Brand New Galaxy, MEA
Working with both global and regional clients, trends and the actual future of e-commerce are rather relative depending on where you are as an organisation. Perhaps the right way to phrase this would be to say, “The future is already here; it’s just not very evenly distributed.”
2020 placed e-commerce at the top of the agenda for obvious reasons. However, not everyone had the same starting point. While some companies already had decent e-commerce operations and were looking into optimising and improving these processes, some struggled to understand the channel. What might be an obvious future for one company might
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