2020 presented the hospitality sector with a unique set of challenges. However, we learned that the consumer appetite to travel was not blunted by Covid-19, even if the ability to travel was curtailed.
As borders reopened over the summer, the demand for leisure travel, particularly in the UHNWI market, soared. In October, the Financial Times reported that many of the world’s billionaires have seen their fortunes rise to record levels during the Covid-19 pandemic, as many benefited from high-risk investments in volatile markets and profited from the tech boom.
Despite the circumstances, 2020 proved to be a remarkably positive year in terms of holiday bookings for UHNWI, particularly
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