The Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands and agencies, as well as specialist focus areas and individual performance in key areas.
The Loeries Official Rankings are a useful and independent measure of who’s doing what across the region and provides an objective and credible representation of performance across the whole of Africa and the Middle East. The Loeries is also the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world.
Loeries CEO Preetesh Sewraj said: “The Loeries Official Rankings are unquestionably the definitive measure of excellence for brands, agencies, production companies and individuals working across the advertising and design industries. The rankings are highly valued across Africa and the Middle East as they remain the only comprehensive index for the industry. The rankings are also more than a mere listing of achievement – it is used by the industry to ensure that they are able to unlock more quality work which ultimately further strengthens the industry across the region.”
Joe Public United was once again ranked as the number one agency in the Overall Ranking by Agency – Africa and the Middle East. This marks the third year in the row that Joe Public United has achieved this rank. Joe Public United also emerged as the number one ranked agency in the Regional Agency Group category followed by BBDO and FP7McCann.
The Overall Ranking by Brand saw Chicken Licken retain the top spot for the second year in the row. Chicken Licken was followed by newcomers BBC Studios and Mastercard. In the Design category, Impact BBDO Dubai improved from fourth in 2019 to emerge as the number one ranked Design agency in 2020. They were followed by FP7McCann and Joe Public Shift.
The Loeries Official Rankings 2020 also now include the results for 2018 and 2019 allowing a comprehensive view of sustained performance in the various categories. “Monadic data is useful but adding past year data will ensure that readers can now get a clear view of who creates work that consistently emerges to the top,” says Sewraj.