By Jess Hickman, managing director, Audience Collective Middle East
2023 is upon us. Finally, and hopefully, this new year will provide us with more stability than we have seen over the past three years.
There is no doubt that the year ahead for digital agencies will be full of opportunities and excitement but there will also be bumps in the road and issues we need to tackle. Whilst I by no means have a crystal ball, here is my prediction on how the year ahead looks for digital agencies in the Middle East.
Agility and empathy
Let us start with the positives and strengths that digital agencies are coming out of in 2022 with that will help them to succeed in 2023. There is no doubt t
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