By Jalal Jassoma, agency partnership lead at MBC Media Solutions (MMS), the commercial arm of MBC Group
We’ve all witnessed the recent changes and developments the video on demand (VoD) industry has been experiencing.
The aftermath of the pandemic, followed by ongoing international events, macroeconomic factors and industry-specific changes are putting pressure on VoD providers to reassess their business strategies.
It is now clear, more than ever, that these companies must evolve and acclimatise to the changes caused by this global climate, as well as other factors.
Here are some of the trends, threats, and opportunities that I predict will lie ahead as they set forth to overcome t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
