By Reda Raad, CEO of TBWA\Raad
There has never been a greater time to be in advertising. The sooner we embrace this belief the better. Not only because positivity breeds success, but because it’s true.
When else were such an abundance of possibilities laid out so readily? When were so many ways to communicate, engage and provoke so easily available? Technology has enabled advertising to be more immersive and interactive than ever before, and yet we still argue about our own relevance, our own shortcomings, and our own failings.
Why? Don’t those who have danced well with the digital revolution possess all the attributes necessary for advertising to shine? Haven’t agencies such as ours cr
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