In an age when emotional connections with brands, often termed ‘brand love’, are paramount, the landscape of consumer loyalty is undergoing a profound transformation. As brands vie fiercely for our attention, the essence of these connections can be as fragile as a morning cup of coffee.
My relationship with a quaint French café, where I have spent countless mornings savouring my favourite flat white, serves as a poignant illustration of how easily brand affection can be disrupted.
For more than a decade, this café has been my sanctuary. The moment I step inside, I am greeted with a warm “Bonjour, Suad”, and enveloped by the welcoming aroma of freshly brewed coffee. Each morning,
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