The PRCA today released the results of its first international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and the UK.
The numbers show that senior agency and in-house leaders around the world are confidence about their organisations’ futures. Members in each region recorded high net positivity scores.
In response to the question ‘How confident do you feel about the future of your organisation right now?’, the findings were as follows:
LATAM
MENA
SEA
UK
Very confident
0
25
22
24
Quite confident
57
47
44
47
Neither confident nor unconfident
43
13
0
15
Not very confident
0
1
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