Creator’s note
Hicham Auajjar, chief product and services officer at Group M MENA
This entire article was written by GPT-3, no input was given to the AI apart from the title of the article. From the title, the AI generated an outline, an introduction and a conclusion as well as all the paragraphs within. (It was edited by Campaign for length, but not spelling, grammar, etc.)
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The idea o
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