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Power Essays 2022: The power of revelations – by Publicis Groupe’s Tahaab Rais

If insights were a brand, they would need an image makeover, says Tahaab Rais, Chief Strategy Officer, Publicis Groupe. So why not look at them differently?

In religion, ‘revelations’ are often seen as unveilings that open up new realms of living, of possibility and even of faith in people’s lives. They cause people to set new goals in life, transform their lives or even plan a better future. They have that power on influencing the human brain.
 
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Yet rarely do we see that same power of influencing the mind applied to ‘insights’ in marketing an


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