Saira Mehdi, Sales Director, Epsilon (Left) and Pankaj Pagarani, Head of Data Sciences, Publicis Groupe
There is a divide among marketers about the impact to business when the market loses third-party identifiers (3PIDs). We can consider this divide as the haves and have nots. Those who ‘have’ will lead the future of business growth as they will be the ones who have invested in building meaningful and personalised consumer experiences driven by 1PID intel.
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