With the evolution of digital and social over the past years, it comes as no surprise that in the face of change we are always questioning what comes next. Brands and agencies alike have a need to remain one step ahead of the game, the first on trend and the most relevant in our consumers’ eyes.
This need, coupled with the abundance of rich data that we now have at our fingertips, has created a quick-fix mentality and pop-up specialist functions.
The speed at which the purpose of content, social and digital planning is changing has resulted in an assembly of verticals, specialisms and skill sets within the agency taskforce. Today, if you take a walk in any agency, you’ll find experts in sea
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