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Anup Oommen
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Populate Group launches to professionalise immersive experiences in the region

Anup Oommen
posted on

The Populate Group approach involves combining architectural precision, digital innovation and content design to create temporary and permanent, intelligent and immersive experiential environments.

Populate Group

Populate Group, a global immersive experience company headquartered in the UK and the Middle East, has entered the global experience arena.

Founded by industry leader Joshua Murton, Populate Group has officially launched with offices in the UK and Middle East, aiming to set a new benchmark in the creation of intelligent and immersive experiential environments.

Populate intends to blend architectural expertise with cutting-edge digital technology and content design, addressing a critical gap in the market for a company that can both design and deliver technically robust, large-scale permanent and temporary immersive experiences.

The deadline to Campaign’s Agency of The Year Middle East awards is fast


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Tags:brand homesCharlie Hepburncontent designdigital technologyemotionally resonantExperiencesExperiential Agenciesimmersive experiencesimmersive visitors spacesJoshua MurtonmuseumsPopulate GroupTobie AndersonTony McKenzie
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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