The holy month of Ramadan is considered the most sacred among Muslims.
Communication in the month of Ramadan has traditionally centred around Family gatherings and Socialising occasions – However, recent societal and consumer trends have led to brands adopting subtle changes in their Ramadan communication.
Anisha Gooptu, Director – Qualitative Insights and Kunal Mehta, Director – Quantitative Insights at 4SiGHT Research & Analytics highlight the four communications trends for Ramadan communications in Saudi Arabia.
#1. Women are driving the change:
Saudi Arabia has observed various developments in the economic, social and cultural spheres, which have positively impacted the l
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