Marketing the occasion: social commerce at the busiest time of the year

In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.