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posted on Nov. 29, 2024 at 12:35 pmJan 14, 2025

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

posted on Nov. 29, 2024 at 12:35 pmJan 14, 2025

Abu Dhabi ALC's Dr Yasser Zamzam and Boopin's Zeena Kurd talk to Campaign Middle East about digital-first approaches to Arabic marketing, balancing regional culture with global trends in digital marketing, and more.

https://youtu.be/RWxGjbZf_t0

Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, join Campaign Middle East on its latest On The Record podcast episode.

In conversation with Campaign Middle East, the leaders discuss hyper-localisation, bridging cultural and linguistic gaps, digital-first approaches to Arabic marketing, balancing regional culture with global trends in digital marketing, the rise of local talent in creative industries, and more.

The leaders discussed how Arabic content creates stronger emotional connections between brands and

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Tags:Abu Dhabi ALC Abu Dhabi Arabic Language Centre ALC arabic Arabic campaigns Arabic dialects Arabic marketing authenticity boopin Campaign Middle East community cultural campaigns cultural values DCT Abu Dhabi Department of Culture and Tourism emotional connections global trends local talent On The Record podcast regional culture relevance skills gaps Targeted Advertising targeted audiences targeting Zeena Kurd

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.