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posted on Feb. 11, 2025 at 10:00 amFeb 12, 2025

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

posted on Feb. 11, 2025 at 10:00 amFeb 12, 2025

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group discusses why the time is perfect for brands and marketers in the Middle East to be daring, distinctive, turn it on and accelerate to get to the next horizon.

https://www.youtube.com/watch?v=lWy2SYrbb1Q

On the latest episode of Campaign Middle East’s On The Record podcast, Troy Ruhanen, President and Global CEO of Omnicom Advertising Group, discusses how the time has come for the brand and marketing industry within the Middle East region to build on its success and really ‘turn it on, to get to the next horizon’.

Through this conversation with Campaign Middle East, Ruhanen shares his confidence in the Middle East market, and the capabilities that marketers – and the agencies supporting them – need to improve to better serve customers and build brands that stand the test of time.

Ruhanen calls on marketers and agency leaders to be dari

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Tags:BBDO Worldwide Bold brands. marketers Campaign Middle East creativity daring distinctive Impact BBDO Interbrand Top 100 Survey IPG Omnicom Omnicom Advertising Group Omnicom Media Group On The Record Performance marketing podcast TBWA\Raad TBWA\Worldwide Troy Ruhanen video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.