UAE-based Italian restaurant Pizzaro has rebranded its identity. As part of its transformation, the brand has revealed a new logo, visual identity, and a new positioning as the ‘traditional unconventional’.
The rebrand was conceptualized and created in-house by the restaurant to recreate their identity and reposition themselves better in the UAE market.
Renowned for delivering fresh handmade pizzas with authentic and unconventional flavours, the restaurant’s inspiration for this rebranding follows its new campaign slogan ‘The Italian that gets you,’ which captures an Italian chef’s desire to create an unconventional Italian menu following his travels from a small town in Italy to Dubai, where he explored a wide array of flavours and food.
The rebrand seeks to reflect the profile of its loyal customers in the region while tapping new audiences with the same traditional tastes and flavours, with an unconventional twist. Driven by its commitment to connect with customers, Pizzaro’s fun and quirky rebrand places innovation and customer loyalty at the core of its growth strategy. With a relatable motto of unconventional Italian and experimental localised flavours, Pizzaro aims to break cliches associated with Italian pizza.
Pizzaro is an Italian restaurant chain spanning five cities and twelve locations in the United Arab Emirates. Pizzaro aims to harness the collective power of the community with regular roll-outs of localised flavours and dynamic dine-in experiences. The changes to the brand reflect its continued dedication towards becoming the most sought after localised urban pizza brand in the region.
Credits: Pizzaro: in-house team
