UAE-based Italian restaurant Pizzaro has rebranded its identity. As part of its transformation, the brand has revealed a new logo, visual identity, and a new positioning as the ‘traditional unconventional’.
The rebrand was conceptualized and created in-house by the restaurant to recreate their identity and reposition themselves better in the UAE market.
Renowned for delivering fresh handmade pizzas with authentic and unconventional flavours, the restaurant’s inspiration for this rebranding follows its new campaign slogan ‘The Italian that gets you,’ which captures an Italian chef’s desire to create an unconventional Italian menu following his travels from a small town in Italy
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