Merkle, a technology-enabled, data-driven customer experience management company and part of dentsu, specializing in the delivery of unique, personalized digital customer experiences, has been selected as the performance agency for leading fast-food chain, Pizza Hut franchises across all MENA markets.
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Merkle’s remit is to build and activate a performance strategy that helps the brand meet sales targets across channels, driving online transactions via local market website and apps. To support
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