Brands on Amazon, whether a vendor or a seller, are always in pursuit of how best to control their presence in the marketplace. The battle to chalk out the roadmap to excellence to complement their other routes to market is always on. This is when the debate for the fulfilment options also comes into the picture- deciding between Vendor Central or Seller Central.
A ‘Vendor central’ might always seem to be the go-to option for established brands allowing them to sell in bulk to Amazon, however, the argument revolves around if they are to take charge of the brand’s presence on the platform and thus profitability by adapting as a third-party seller route or popularly known as ‘Se
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