PiWheel Presents 5 must-have Visual Content on Amazon, by PiWheel’s Eliane Chama

By Eliane Chama, e-commerce design lead at PiWheel.

Any brand’s priority on Amazon should be to catch the consumer’s attention and make the first impression in just a few seconds, to boost conversion and sales.

Most shoppers consider images on any Product Page to be more important than descriptions and even reviews and consider the images an easier way to understand the product and the story behind the brand before making any purchase.

While written content helps the brand drive more traffic to their product detail page, visual content plays a major role in increasing conversion, therefore, driving more sales.

Are you doing video right? And do you want to do it better? Join us at our next Campaign Breakfast Briefing: Video 2022 – Moving Pictures to discover the latest learnings from platforms, broadcasters and other industry experts. There will be insights; there will be original research. The only thing that will make this event better is you. Join us and the industry on the 27 May.