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Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.

by Sabrina Sanchez

Pinterest on Tuesday introduced a new way for users to see Story pins from the creators they follow at the top of their home page.
Story pins, Pinterest’s take on the popular mobile format, now include a follow feed that auto-updates with creator posts. Users who don’t already follow a creator can discover them from a new “discover creators” icon on the carousel.
Previously, users could only see creator Stories by directly visiting their profiles.
Stories have exploded in popularity since Snapchat launched the format in 2013, with Instagram, Twitter and even LinkedIn hopping on the trend. Pinterest, which launched Story Pins in September 2020, took a slightly different


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