Pikasso, a programmatic Out-Of-Home company in the Levant, North & West Africa regions, and Broadsign announced the first programmatic DOOH campaign displayed in Ivory Coast via Displayce, a French DSP.
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The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, which included a strong retargeting presence on mobile and social media, to take full advantage of the interaction between DOOH and Mobile.
“Programmatic DOOH adopt
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