Cosmetics retailer Sephora wanted to launch its new beauty products in a way that has never been done before, creating awareness in an innovative and dynamic fashion and collapsing the marketing funnel from awareness to purchase.
Sephora’s target audience was women who are interested in beauty and cosmetics, aged 16-40 and living in the Middle East, and the brand wanted to connect with the younger generation and their new ways of commerce. Millennials and Gen Z like to enjoy a completely digital retail experience, from discovery to shopping, supported by virtual assistants.
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