The global health technology company is consolidating its $300 million integrated account with the holding company.
By Alison Weissbrot
Philips will consolidate its $300 million (£212 million) integrated creative, media and communications account with Omnicom, the company said Tuesday.
The review, which kicked off in January, invited at least four holding companies — Omnicom, Dentsu, WPP and MDC Partners — to duke it out for the integrated business as Philips pivots away from consumer appliances and doubles down on its health technology operations.
Smart thinking and new technologies have taught the establishe
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