Omnicom Media Group’s PHD has won the media planning and buying account for Dubai Parks and Resorts, the multithemed entertainment park set to become the largest of its kind in the world.
The win will see the agency covering domestic and international offline media activities ahead of the Floridastyle theme park’s grand opening in October 2016.
The Bollywood, Legoland and Motiongate parks are targeted to attract 6.7 million visitors in their first year from within the United Arab Emirates, the Middle East and North Africa region alongside the United Kingdom, Germany, Russia, India and China.
PHD will also work on the Legoland water park, the Lapita Hotel and Riverland Dubai – a centra
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