People, culture, and evolution: The heart of today’s agencies

Over the past twenty years, I’ve seen the advertising business relentlessly evolve, yet one truth has remained constant: our industry’s greatest asset is its people. As we navigate the complexities of the digital age and the looming spectre of AI, it’s crucial to reflect on what actually drives our companies forward.

At its core, our business is not just selling products or services; we’re selling our ideas and our time. I believe ideas are infinite. Time, however, is not. Every hour spent is an hour we can’t reclaim, but it’s also an investment i