Penguin Media, a subsidiary of 9Yards Communications, has announced the signing of a Memorandum of Understanding (MoU) with SkyBlue Media Group.
The goal is to revamp outdoor media advertising in Al Ain and Abu Dhabi going forward.
Under the agreement, Penguin and SkyBlue will work together to oversee a number of important advertising sites; this is SkyBlue’s first step into the Abu Dhabi and Al Ain markets.
Hussam Al Mulhem, Founder and CEO of Penguin Media, said: “We are delighted to formalise this strategic partnership with SkyBlue Media, a truly pioneering company with over 15 years of experience in Malaysia’s outdoor advertising sector, and one that continues to be at the vanguard of its industry – transforming the OOH market by integrating new technology such as AI.”
“This collaboration marks a pivotal moment in Penguin Media’s journey, combining the power of traditional outdoor advertising with cutting-edge technology.
“This synergy exemplifies our commitment to being pioneering industry leaders, delivering unparalleled value to our clients and a seamless integration of outdoor advertising experiences – for both advertisers and consumers alike,”
This follows an agreement between the Malaysian outdoor advertising company with the Road and Transport Authority (RTA), Dubai.
Dato Manikandamurthy Velayoudam, Group Chairman & Managing Director of SkyBlue Media Group, said: “The synergy between SkyBlue Media’s OOH expertise and Penguin Media’s robust local presence is poised to revolutionise outdoor advertising in Abu Dhabi.
“Together, our unique strengths will seamlessly blend, adding unparalleled value to the industry and transforming the advertising landscape for a truly extraordinary experience.”
