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Paul Pogba features in Beyond, part of Omniyat Group campaign

The Paul Pogba campaign aims to bring emotion and imagination back into a real estate sector that has become overly focused on transactions.

https://www.youtube.com/watch?v=vOVDS1c4I4o

French football star Paul Pogba has featured in Beyond, part of Omniyat Group’s ‘Imagine More’ campaign, which aims to bring emotion and imagination back into the real estate sector that has become overly focused on transactions.

The campaign intended to open people’s minds to rethink real estate as more than just square footage and floor plans, but rather to think of it as spaces where life unfolds, where memories are made, and where imagination can thrive.

“As such, the objective of the campaign was to make viewers feel that they weren’t just purchasing property, but entering a space where they could live, love, and grow,” said Hannes De


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