fbpx
AdvertisingCreativeDigitalFeaturedMarketingNewsThe Work

Paul Pogba features in Beyond, part of Omniyat Group campaign

The Paul Pogba campaign aims to bring emotion and imagination back into a real estate sector that has become overly focused on transactions.

https://www.youtube.com/watch?v=vOVDS1c4I4o

French football star Paul Pogba has featured in Beyond, part of Omniyat Group’s ‘Imagine More’ campaign, which aims to bring emotion and imagination back into the real estate sector that has become overly focused on transactions.

The campaign intended to open people’s minds to rethink real estate as more than just square footage and floor plans, but rather to think of it as spaces where life unfolds, where memories are made, and where imagination can thrive.

“As such, the objective of the campaign was to make viewers feel that they weren’t just purchasing property, but entering a space where they could live, love, and grow,” said Hannes De


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.