Watch the campaign conceptualised by Buzzman Middle East here.
Pantene introduced its new formulation that claims to protect women’s hair from water damage, a concern among women in the Middle East.
To make consumers realise that ‘miracle solutions’ are not effective or sustainable, the launch campaign saw a teaser (above) in which a fictional ‘Pantene Beauty Water’ was billed as ‘the first ever bottled water for hair’. After generating two million views in four days and buzz on social media, a second video revealed the new shampoo formula with oxidation blockers.
The reveal video is here:
Credits
Client: Pantene
Agency: Buzzman Middle East
EC
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