Pampers has launched its Preemie campaign dedicated to raising awareness and providing financial support for premature babies and their families in the UAE.
Committed to the well-being of all babies, especially the ‘tiniest fighters who need extra care and attention’, the brand has partnered with Union Coop and Al Jalila Foundation. Pampers has revealed that it will donate AED 110,000 to Al Jalila Foundation to support premature birth in the UAE. The donation will be used to raise awareness and spread education about premature birth across the country.
With 1 in 10 babies born prematurely, this campaign, timed to coincide with World Prematurity Day on 17 November 2024, raised awareness
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Tags:Al Jalila FoundationAnnabell NewmanawarenessCampaignCaroline StansburyEljammi GozzaliGina MayaahHavas Middle EastHavas RedHikmat Wahbiinfantsinfluencer collaborationsJoy Has Come EarlyLullabies for Preemie Babies and ParentsNawal El ZoghbyPampersPampers bookPampers eventsPreemie bookpremature babiesUnion CoopWorld Prematurity Day
