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posted on Nov. 29, 2024 at 11:23 amNov 29, 2024

Pampers helps UAE’s premature babies through Preemie campaign

posted on Nov. 29, 2024 at 11:23 amNov 29, 2024

Pampers will donate AED 110,000 to Al Jalila Foundation, has created a special book for Preemie babies, and has collaborated with Union Coop on awareness and contributions campaigns, while hosting community events.

Pampers has launched its Preemie campaign dedicated to raising awareness and providing financial support for premature babies and their families in the UAE.

Committed to the well-being of all babies, especially the ‘tiniest fighters who need extra care and attention’, the brand has partnered with Union Coop and Al Jalila Foundation. Pampers has revealed that it will donate AED 110,000 to Al Jalila Foundation to support premature birth in the UAE. The donation will be used to raise awareness and spread education about premature birth across the country.

With 1 in 10 babies born prematurely, this campaign, timed to coincide with World Prematurity Day on 17 November 2024, raised awareness

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Tags:Al Jalila Foundation Annabell Newman awareness Campaign Caroline Stansbury Eljammi Gozzali Gina Mayaah Havas Middle East Havas Red Hikmat Wahbi infants influencer collaborations Joy Has Come Early Lullabies for Preemie Babies and Parents Nawal El Zoghby Pampers Pampers book Pampers events Preemie book premature babies Union Coop World Prematurity Day

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.