Waqas Mohammed Amin, Creative and Production Services Director, The Royal Commission for Riyadh CityIn an increasingly fast-paced world, the scale of development needs to keep pace with rapidly evolving technologies to realise the creative goals of the region.
The nurturing of internal studios will be key to the Middle East’s vision of expansion and creation, especially given that the primary impediment to the effective execution of an idea, often, is the time wasted in the movement of creative work from one organisation to another.
This creates logistical bottlenecks, and when multiple companies are used in the creation of a massive project, several issues such as translation, time taken to explain concepts, tools, and cultural parameters slow development. This is a serious issue in a
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