Amit Raj, General Manager, BPG Max
In the $500bn global advertising market, outdoor is the only traditional medium that has steadily grown for the past 10 years. Last year it had a share of 6 per cent, and was estimated to grow to $33bn by 2021. What makes this medium so special and sustainable? It has a response to everything that is seen as a challenge in digital media. Viewability and brand safety are a big concern in digital media. Outdoor is transparent and almost 100 per cent viewable. Its surrounding is for everyone to see, with nothing hidden and no adverse content. Now, let’s take the next hurdle for any
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