It is time marketers take this vow: “To have and to hold from this day forward, to better and for best, to make OOH part of our consumer engagement…” Rightly so. This is one media that walks with you from the moment you step out of the house, all through the day, in formats that impress and engage you. Let’s take a quick walk out of your apartment. There is a screen right in the elevator. You cruise down the community and a lampost or a mupi is wishing you a great day. Speeding along at 120km/hr, you have impressive signage giving you a glance. Go to a toilet, mall or supermarket, and they are everywhere by your side.
While mobile is part of you, OOH is by your side, and that makes a lot
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