1. How is JCDecaux prepared to deliver OOH campaign KPIs to brands to justify the return on their media investment?
At JCDecaux, we believe that OOH media can impact consumer behaviour through all the layers of the marketing funnel. While historically it has been proven to effectively drive brand awareness and reach, targeting key touchpoints with action-driven messaging can drive performance at the middle & bottom of the funnel as well. Our premium communication platforms offer brands an opportunity to target a niche audience at relevant-in-real-life touchpoints along a consumer’s journey, in uncluttered environments, which are key components to a successful marketing mix. Indeed, ‘c
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