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OMG launches TRKKN in Middle East

Vimal Badiani to lead the new analytics, marketing and cloud technology consultancy

Omnicom Media Group has announced the launch of the analytics, marketing & cloud technology consultancy TRKKN in the Middle East.

Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Reseller in Europe. It was acquired by OMG in 2015 and is now expanding around the world, growing from five European countries to 14 markets in APAC, Europe and North America. 

Under OMG’s ownership, TRKKN’s offering has expanded from Google reseller to also include a wide range of services to help clients manage their Google Marketing and Cloud stack, including digital analytics, ad


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