Seedtag, a contextual advertising firm, has teamed up with global media agency Omnicom Media Group (OMG) to conduct a study on ad attention and recall within Arabic-speaking markets.
The study, carried out by eye-tracking specialists Lumen Research, highlights the effectiveness of contextual advertising in boosting consumer engagement. It also underscores the need for a tailored attention measurement model for Seedtag and OMG in Arabic-speaking markets.
Chris Solomi, Chief Digital Officer, Omnicom Media Group Media, said: “This will be our third year in a row now that we have been investing in primary attention research, starting with a first study in 2022, a landmark in MENA, which measured atte
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