This summer, the Olympic and Paralympic Games will arrive in Paris, capturing the world’s attention with historic sporting moments in iconic city locations.
The tournament’s official timekeeper Omega has now launched its international advertising campaign.
The campaign hopes to inspire while celebrating the host city and the athletes striving for gold.
The visually compelling campaign has transformed Paris into a dreamlike playground, where the most recognisable city sights have become a stage for sporting glory.
Through a series of print and TVC executions, the brand has played with scale and optical illusion, to blend the athletes with their surroundings.
The campaign aims
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