OMD has revealed a new brand positioning: We Create What’s Next.OMD Worldwide, part of Omnicom Media Group and the world’s largest media agency network, has revealed its new brand positioning: We Create What’s Next.
The new direction aims to highlight OMD as a media partner with the vision, expertise and technology to help brands drive incremental sales and market share growth in a dynamic business and consumer landscape. The new positioning is accompanied by a refreshed visual identity — created in collaboration with Canva — which features a modernised version of OMD’s signature red logo.
“We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our g
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