OMD has revealed a new brand positioning: We Create What’s Next.OMD Worldwide, part of Omnicom Media Group and the world’s largest media agency network, has revealed its new brand positioning: We Create What’s Next.
The new direction aims to highlight OMD as a media partner with the vision, expertise and technology to help brands drive incremental sales and market share growth in a dynamic business and consumer landscape. The new positioning is accompanied by a refreshed visual identity — created in collaboration with Canva — which features a modernised version of OMD’s signature red logo.
“We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our global leadership position and legacy of innovation to reimagine how and where brands can win with consumers for the next decade,” says OMD CEO George Manas. “It is our firm belief that doing so requires deep and unprecedented collaboration and co-creation between the agency, the client, and the marketplace, bringing forth the best that each has to offer.
The new positioning reflects the agency’s focus on emerging areas such as retail media, connected TV, creator and influencer ecosystems, alongside new and emerging touchpoints such as generative AI search.
“For our part, OMD will be leveraging Omnicom’s singular advantages in AI, data and technology; deep specialisation in commerce, creators, and connected TV; and extensive experience in agency operating model innovation – all of which will be brought to bear in service of creative media solutions that help build our clients’ brands and grow their businesses,” adds Manas.
“We owe our business and awards performance to this innovative spirit, which has been driving us forward from inception. We have an impressive track record of regional firsts in research, technology, data, services and media creativity so our new positioning builds on deep and solid foundations here too,” said, Saleh Ghazal, CEO of OMD MENA.
The new positioning was unveiled during a global town hall livestreamed to OMD’s 14,000 employees across more than 100 countries.
