OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics.
Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group.
Called Medianomics: business and media science combined, the conference will highlight the data trends companies need to focus on in order to maximize their performance. “More than ever in uncertain times, we all need to base our strategies and decisions on facts and robust intelligence,” said Shadi Kandil, managing director of OMD U
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