Ogilvy has launched a comprehensive risk management solution called Influence Shield, which aims to empower brands to safely navigate the complex and ever-evolving landscape of social media and influencer marketing.
The key services of Influence Shield range from risk assessment, enhanced vetting and risk categorisation to rapid response activation and influencer management.
Led by Ogilvy PR’s Toby Conlon, Global Head of Crisis and Risk, and Rahul Titus, Global Head of Influence, the new global offer will combine Ogilvy’s social media and influence expertise, coupled with their reputation and risk management capabilities. Ogilvy’s influencer specialism currently boasts 400 dedicated influenc
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Tags:brand safetycontent compliancecreative reviewcreator economyescalationInfluence Shieldinfluencer managementInfluencer marketinginfluencer onboardinginfluencer vettingOgilvyPR planningRahul Titusrapid response activationrapid-responserisk assessmentrisk categorisationrisk managementsocial mediaToby Conlontriagevetting
