Eyewear brand Oakley has released an animated fiction film and comic book called ‘Future Genesis: Chapter One’.
Future Genesis is described as a “journey to a protopian future, a world that is better today than yesterday.”
This universe-building continues to reinvent the brand at every pillar —including storytelling, retail, and upcoming products.
“This is more than a story and a campaign; it is a framework with a brand vision translated towards a limitless future and into the real world.
“From the renovation of our Foothill Ranch Lobby and global stores to product design and innovation, it is the beginning of reimagining everything for Oakley,” said Brian Takumi, VP of Creative
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