By Henry Windridge, senior director: marketing, digital & creative, EMEA Pay TV & Global Brands, Discovery
2020 will go down as the year of many things; budget-slashing every which way being one of them.
It’s almost impossible to hear the word ‘Covid’ and not get a chill down your spine, not least caused by painful memories of countless conversations with a stressed financial controller. I’d be even more confident in assuming that media planners and those responsible for adspend had more of these conversations than they’d ever had in previous years, and probably still are — especially those looking after broadcast and TV budgets. TV advertising, in particular, has a reputa
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