The one thing everyone can agree on with Covid-19 is that human behaviour will have changed forever. How we travel, work, shop and play is going to change as a result of this pandemic. And, following the pandemic, it is unlikely that our behaviour will revert back to the way it was. In some ways, we simply won’t be able to, and in other ways, we simply won’t want to.
Much like the rest of the world, MENA has seen a staggered re-opening of shops, restaurants, leisure and entertainment venues over the last couple of months. With changing behaviour, changing infrastructure and changing attitudes, how can brands continue to leverage the previously unrivalled impact of OOH media? How can OOH
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