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Non-stop news by Toh’s founder Sophie Toh

In an era of chaos, confusion and change, Sophie Toh asks, how should we communicate?

By Sophie Toh, founder of Toh; director, PRCO Group

Well, it’s been quite the year. And as I type today, there seems no end to the relentless pace of change, to the level of daily uncertainty and to the level of resilience employees and business leaders need to navigate their way through the ‘new normal’ – two innocent words currently striking dread into the hearts of the most experienced CEO. To use another cliché, in such ‘unprecedented times’ the pace of news has stepped up to keep up, covering infection rates by the hour, government responses by the day and what feels like fresh disasters by the week. Digital media has come into its own, with social media adding another br


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