The National Media Council has issued an official advertising guide to clarify standards for content produced by advertisers in the UAE.
It prohibits alcohol advertising either directly (as has long been the case) or obliquely.
The guidelines also apply to brands using social media, and to influencers, and say all paid content must be labelled as such with hashtags such as “#ad” or “#paid_ad”. Thanking sponsors or writing “in cooperation with…” is insufficient.
Rashid Al Nuaimi, executive director of media affairs at the council, said: “The rapid growth of the global media sector has seen the advertising sector in the UAE play an ever-increasing role in driving the economy.
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